PSAs

Alzheimer PSA 2020

Concept

This was my first PSA project. I researched Alzheimer’s and how Alzheimer’s affects people, and then I draw about 20 sketches for getting inspiration.

In this project, I decided to focus on Alzheimer’s, which affects people’s driving skills and their ability to judge directions. It may cause traffic accidents and affect one or more families.

I asked my landlord to be my model and took the image of her hands on the steering wheel. Then, I put the image in Photoshop to create this project.

Skill Improvement
  • Do researches for clients to understand them more
  • Draw mind map and Sketches when preparing ideas
  • Improve critical thinking
  • Have basic knowledge about designing PSAs project
  • Make idea come true
  • Practice photography and Photoshop skills
Tools
  • Photoshop
  • Canon 7D
Sources
  • alz.to
  • alzheimer.ca
  • Alzheimer Society of Canada

MENTAL HEALTH PROBLEM PSA 2020

Concept

I created a PSA for the CAMH organization, which is dedicated to suicide prevention. I had many versions on this topic, but I decided to create something which would make people think about their mental health, and the design was based on the “Less is more” principle.

The images might be too scary and make people feel uncomfortable, but my main purpose was to let people remember the images and the organization. Whenever people feel something wrong with their mental health, there is always a place to help them get through this.

I took my classmate’s image in the school’s studio, and then I created the scar in Photoshop.

Skill Improvement
  • Do researches for clients to understand them more
  • Draw mind map and sketches when preparing ideas
  • Improve critical thinking and problem solving
  • Have basic knowledge about designing PSAs project
  • Make idea come true
  • Practice photography and Photoshop skills
  • Develop photography skills in the studio
  • Be able to set up equipment and lights in a studio
Tools
  • Canon 7D
  • Light kit
  • Photoshop
Sources
  • Camh.com

ENVIRONMENTAL PROTECTION PSA 2020

Environmental Commercial Ads Id 2020
Concept

When I was choosing the topic, the biggest news hotspot was environmental protection.

My first thought was that the animals around us chose to leave the earth, so I chose to use metaphors and imaginative methods to design posters. Goodbye Human was the name of the topic, and I also chose the font to match the name.

Skill Improvement
  • Base on hotspot news to create a design
  • Improve critical thinking and problem solving
  • Have basic knowledge about designing PSA projects
  • Make idea come true
  • Practice Photoshop and InDesign skills
  • Choose sensible materials for projects
  • Understand the basic printing requirements
Tools
  • Photoshop
  • InDesign
Sources
  • All animals images and background image from Unsplash
  • The teacher provided main body text

Everyone could be a unique videographer, photographer, or designer,

so do I.

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