Commercial Ads

Aquarium Commercial 2020

Concept

Kids were my target audience for this project. Then, I thought about my childhood; when I was a kid, going to an aquarium was just a dream. The quarantine period inspired me because going outside to have fun was also the kids’ dream!

So, I started to think about what things can represent a “dream.” Next, my mind turned to the aquarium, which shows all marine life living inside one transparent glass.

I was drinking my bubble tea when I thought of another idea. Then, a new idea came into my mind: bubbles! Bubbles are transparent, bubbles can represent a dream, and kids love bubbles!

Skill Improvement
  • Do researches for clients to understand them more
  • Make a list of the unique “Features and Benefits”
  • Draw mind map and sketches when preparing ideas
  • Know how to be a designer as well as the target audience when designing a project
  • Improve critical thinking
  • Understand ideas can come from everywhere
  • Understand printing requirements
Tools
  • Photoshop
  • InDesign
Sources
  • Images from Unsplash
  • Ripley’s Aquarium of Canada

Multi-Channel Ads Campaign 2020

DESIGN MOCKUP

Concept

This is Rubik’s Multi-Channel Ads Campaign project. The quarantine period inspired me of this campaign’s idea because it is the right time for people to learn something new.

The design is based on the Rubik’s colors and appearance. “Moving without Thinking” is this campaign’s slogan. The main purpose is to make the target audience feel that this is a challenge and want to challenge it.

The design is not only for social media but also for magazines and newspapers. The magazine and newspapers’ contents are about letting Rubik’s Masters giving free online courses and communicating with other Rubik’s lovers.

I also used the design to create an animation by After Effects, one part of the project. When designing the vectors, I already had an idea for my animation project, which was also based on the cubes.

Skill Improvement
  • Identify my target market and align my design to that market
  • Draw sketches when preparing ideas
  • Improve critical thinking and problem-solving skills
  • Understand the best Adobe application tools for each design part
  • Leveraging InDesign multipage environment to build the required sizes for all ads
  • Ability to create an advertising campaign for multiple channels while effectively practicing design principles
  • Prepare digital communications demonstrating motion theory
  • Develop a base knowledge of timeline animation and composites inside After Effects
Tools
  • Illustrator
  • InDesign
  • Photoshop
  • After Effects
Sources
  • rubiks.com
  • Rubik’s Cube
  • Animation BGM – Christmas Magic Ice Conjure Freeze Snow Crack Break 1 by ESMTeam

School Promotion Campaign 2017

Concept

This was a school commercial project. I came up with the idea, organized and found models, found the shooting spot, booked a day, prepared the gear list, and took the images. JieYi Li and JiaYu Wu were my teammates, and they did the photoshop part.

Idea

This campaign’s main purpose was to highlight the school’s teaching buildings, the school’s various majors, and the interest organizations on campus.

Skill Improvement
  • Identify the target market and align the ads to that market
  • Improve critical thinking and problem-solving skills
  • Develop organization and preparation capabilities
  • Build strong communication skills with teammates
  • Improve photography skills and instructed models

Everyone could be a unique videographer, photographer, or designer,

so do I.

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